I think Web 2.0 is cool and here is why.
I use SmugMug for photo hosting. With unlimited storage I have almost our entire photo collection backed-up online. It’s also what lets me do the nifty slideshows you see on this site, and now hosts HD-quality video. Their product is great, but even more impressive is their company. I like them so much that I’ve subscribed to Don MacAskill’s blog (he’s their CEO), and am following him on Twitter.
As you may know, Twitter allows you to “follow” people and see whatever status updates, questions, or expressions they decided to post (aka “tweet”). It’s really great for maintaining a wide network of relationships.
I also like Facebook, mainly for maintaining more private, particular relationships with current and long lost friends. Facebook has a great social Photo application, but since all my pics are in SmugMug, I often don’t double-post them. Facebook has many third-party applications, a few of which import your SmugMug galleries. But they don’t let you select specific galleries, amongst other “non-ideals”.
So, one day I receive a tweet from Don (he has over a thousand followers, so every time he tweets they all get it):

I tweet back at him, because this is something that’s bothered me with all Facebook/SmugMug apps. I don’t hear anything back directly, since I’m sure he’s a very busy guy.
Weeks pass, and I get a few more tweets about how SmugMug is hiring for a “social programmer” position, someone who can write Facebook apps amongst other things. That’s great I think to myself, I’ve been wanting a good SmugMug app for Facebook. Then the job post appears on Don’s blog.
As I read the job description, I notice how he says their development is always triggered by client requests, and like a good blogger he includes backlinks to the things he references:
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When I see the “tweets” link I’m curious to see who else tweeted him about the need for a SmugMug/Facebook app, so I click and lo and behold it’s the message I sent him:

Only in the Web 2.0 world is this kind of “interaction” possible.



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